Our Primal Peppermint toothpaste has a minty cool taste without the burning sensation. It's so refreshing that you’ll be tempted to eat it!
All of “UGLY by nature” non-foaming toothpastes are amazingly refreshing, leaving your teeth whiter and your mouth feeling cleaner than ever. We know our toothpastes may not be the prettiest given their signature silvery gray color, but that’s what occurred upon formulation. We did not use any dyes or titanium dioxide to create a white colored toothpaste. Now you know how we came up with the “UGLY by nature” name.
DOES NOT CONTAIN:
Fluoride, Sodium Sulfates, Parabens, Artificial Colors, Preservatives, Foaming Agents, Thickening Agents, Stabilizers, Artificial Sweeteners, Glycerin, Gluten and/or GMOs.
WE DO NOT TEST ON ANIMALS.
We test all of our product on ourselves, our family members and friends. We are PETA-certified, cruelty-free and vegan.
My family and I love the toothpaste. My kids (ages 86) love the wacky watermelon!
I love this toothmud! I love the flavors and how fresh my mouth feels every day. My dentist is pleased too!
Ok so I think like almost everyone I've spent the last 30 years brushing with chemical laden artificial toothpaste, and as much as that stuff is garbage it's familiar so I was unsure about trying something completely different and now I wish I had done it sooner!!! It's so good to brush my teeth and not worry about what crap I'm putting in my body and I really do think my mouth feels cleaner and healthier after just a couple weeks of use, even my 7 year old who is probably the pickiest kid on the planet loves ugly by nature and wants to brush now cause he thinks it's cooler than regular toothpaste and I'd have to agree!!
Great toothpaste that is natural and works better than any other toothpaste I have tried! Ordering again!
When shopping for a toothpaste, the minimum is that it is flouride free, next is no glycerin, and then for it to just be natural, fair trade, perhaps local, etc. This toothpaste has gone above and beyond that which I have seen in any other toothpaste so far. I love that it is bentonite clay based, the toothpaste I used before this was red clay based. Also, this has activated charcoal in it, so the power of the charcoal and bentonite clay is profound in their ability to remove heavy metals from the body. Then there is the DE, diatomaceous earth, which has so many good qualities I can't take the time to list them all. A variety of aloe for hydration and who knows what else. I can go on and on, but this is awesome toothpaste. Totally worth the dollar amount. In My Opinion.