Mixed Berry Madness

Our Mixed Berry Madness toothpaste tastes like a mixed berry smoothie with a hint of mint--so delicious you’ll be tempted to eat it! 

All of “UGLY by nature” non-foaming toothpastes are amazingly refreshing, leaving your teeth whiter and your mouth feeling cleaner than ever. We know our toothpastes may not be the prettiest given their signature silvery gray color, but that’s what occurred upon formulation. We did not use any dyes or titanium dioxide to create a white colored toothpaste. Now you know how we came up with the “UGLY by nature” name.

Fluoride, Sodium Sulfates, Parabens, Artificial Colors, Preservatives, Foaming Agents, Thickening Agents, Stabilizers, Artificial Sweeteners, Glycerin, Gluten and/or GMOs.


We test all of our product on ourselves, our family members and friends. We are PETA-certified, cruelty-free and vegan.


  • Read about our ingredients here
  • FREE SHIPPING on 3 or more tubes in the U.S.
  • U.S. orders can choose 2-3 day USPS Priority Mail at checkout
  • International orders please limit to 12 tubes when ordering
  • Some international orders may take 15-20 business days for delivery
Please order from our Canadian distributor  

Customer Reviews

Based on 15 reviews
Just get it

I came across this toothpaste on Instagram and was instantly intrigued by both the name and the product. Having become more conscious about what I'm putting on, in and around my body, I instantly ordered the mixed berry and the chaotic coconut. I wanted to give myself a few weeks before writing the review. For one, if nothing else I'm just happy to be brushing with such great ingredients. Having studied them all individually I know that each ingredient is positively impacting my oral health and hygiene. The second benefit, which was profound, was that my tooth sensitivity has gone away! This was after a dentist told me there was nothing I could do about my extremely sensitive teeth which had started making my life miserable! I'm waiting to see if there's a noticeable difference in my teeth color, which I'm sure will happen as I continue to use this product. I just ordered 2 new flavors and have gotten my picky kids to switch to Ugly too! I love love this product...you have a customer for life!

Thank you for the amazing review Nabila!!

I love this toothpaste. Not only does it feel awesome to know that what I am brushing my teeth with is an all natural toothpaste, but my kids love it too. The name is catchy and I love how they ask for the toothpaste by its name, Mom where is the UGLY at? Is what I hear almost every morning they love it! As a parent I am proud to say that they brush their teeth with the best product out there!

Thank you Lorena for the review and kind words! Very much appreciated.
My teeth are whiter than before

I have never used a toothpaste so amazing before. I LOVE this toothpaste. I will never buy another brand, ever.

That's awesome Nicole! Thanks for the review!!
My kids love it!

My 3 and 4 year old enjoy this toothpaste. I'll continue to buy. It's such a treasured find. Fluoride free non gmo and all natural. Awesome stuff!

Thank you for the review Corie! That's wonderful to hear !

I purchased the Mixed Berries toothpaste recently.
After using it for only a few days, I have noticed a dramatic results!
I suffer from a " not curable yet" disease and due to my medications, I have suffered from gum pain, inflammation, sensitivity and bleeding for years. I have experienced an incredible decrease in all areas. My gums no longer bleed after using this product for only 3 days!!! This is a miracle. I recently saw my dentist and he commented on how great my teeth and gum tissue looked.
I can not THANK YOU enough for this amazing product. I am definitely ordering more and referring family and friends!!
THANK YOU for a great product.

That's amazing Sharon!! Thank you for sharing your story!!