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a new breed of toothpaste has arrived

so good you'll be tempted to eat it

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FLUORIDE FREE
VEGAN
NON-GMO

Ingredients from the earth

because we care

WHAT WE USE
NO ARTIFICIAL COLORS
NO SLS
NO ARTIFICIAL SWEETENERS

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something new

why we started

OUR TOOTHPASTE INGREDIENTS

 

UGLY by nature calcium bentonite clay 

UGLY by nature organic coconut oil

UGLY by nature diatomaceous earth

UGLY by nature aloe leaf juice

UGLY by nature fluoride free water

UGLY by nature d-limonene

UGLY by nature coconut activated charcoal

UGLY by nature birch xylitol

UGLY by nature hydrogen peroxide

UGLY by nature organic flavors

 

 

 

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take a vacation from your old brand

Why Vegan

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from our family

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A flavor for everyone

News

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July 27, 2016

Starting in 2010, researchers in Toronto, Canada, enrolled 121 patients with Type II diabetes and tested their blood sugar, blood pressure, cholesterol levels, and more.... Read More

Ellagic acid in berries helps with skin wrinkles

July 25, 2016

Ellagic acid, a polyphenol compound present in berries and pomegranate, has received attention as an agent that may have potential bioactivities preventing chronic diseases. This... Read More

Vegan diet shrinks patients cancer tumors

July 24, 2016

Global spending on cancer treatment crossed the US$100 billion threshold for the first time last year, which was cause for celebration among pharmaceuticals companies. It... Read More

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